The daytime drama of CBS “As The World Turns” is now cancelled. CBS announced that “As The World Turns” will broadcast its 13,661st episode on September 2010.
This is not the first time CBS cancelled a daytime drama series, “Guiding Light” has also been cancelled by CBS. Procter & Gamble are the ones responsible for making “As The World Turns” and “Guiding Light” an awesome drama series.
CBS and other networks have continued to cancel daytime drama TV series because daytime dramas have been fading as a genre for years with more women joining the work force and the increased number of channels offering alternatives like news, talk, reality and game shows. In tough economic times, paying casts, producers and writers proved prohibitive to networks when there were cheaper alternatives.
CBS has only two daytime dramas left: “The Young and the Restless” and “The Bold and Beautiful.”
Although the least watched soap in daytime with 2.51 million viewers in average, “As the World Turns” is a frequent award winner. At the upcoming 37th Annual Daytime Emmy Awards, the soap scoops 13 nominations including Outstanding Lead Actor and Actress in a Drama Series. The ceremony is to be held in Las Vegas on Sunday, June 27.