Paolo Cirio and Alessandro Ludovico, the creators of Lovely-Faces.com, took the approximated 250,000 Facebook users and experimented it to build their theory, which can be found at Face to Facebook. The theory uses facial recognition technology to identify users to the kinds of people they look like. The only complication is they did not ask the permission from the Facebook owners; their claim is: since it’s part of a “social experiment” it should be fine.
Face to Facebook explained that the site is not a dating site. They said it was created to prove how one’s online identity is unstable with any person or companies can thief your personal information, with or without the Facebook’s approval. On the website’s theory section, they explain:
“And it’ll eventually mutate, from a plausible translation of real identities into virtual management, to something just for fun, with no assumed guarantee of trust, crumbling the whole market evaluation hysteria that surrounds the crowded, and much hyped, online social platforms.”
While the group that experiments claim that it “should be fine,” Facebook’s director of policy communications Barry Schnitt said that Scraping people’s information violates their terms.
“We have taken, and will continue to take, aggressive legal action against organizations that violate these terms. We’re investigating this site and will take appropriate action.” he added in conversation with Wired.